The world is only invested in looking for skin cancer on white skin. The result for People of Colour? Low awareness, late diagnosis and shocking survival rates.

Nearly 75% of melanoma cases on darker skin occur in unexposed areas (feet, mouth, hands).

Launch ‘Skin in the Game’, a line of athletic wear designed to show People of Colour exactly what they need to be looking for, and where, when it comes to melanoma. The deadliest skin cancer.

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